Last Updated: March 23, 2026

By engaging Magic Lead Agency ("Agency") for AI Caller Implementation and Ads Management services, you ("Client") agree to the following terms:

1. Scope of Services

Agency provides AI-driven automation, including but not limited to:

- Deployment of AI Voice Agents for inbound/outbound calls.

- Management of digital advertising campaigns.

- Integration of AI lead-capture systems into Client CRMs.

2. Compliance & Legal Responsibility (AI Calling)

The Client acknowledges that automated calling is strictly regulated.

- Consent: Client represents and warrants that all phone numbers provided to Agency have given express written consent to be contacted by automated means.

- Regulatory Adherence: Client is responsible for ensuring their use of AI Callers complies with the TCPA (Telephone Consumer Protection Act), TSR (Telemarketing Sales Rule), and local "Do Not Call" (DNC) registries.

- Prohibited Content: AI Callers may not be used for fraudulent, harassing, or deceptive purposes.

3. Client Responsibilities

- Ad Account Access: Client must provide necessary administrative access to ad platforms.

- Budget: Client is responsible for all third-party ad spend paid directly to platforms (e.g., Meta, Google).

- Accuracy: Client is responsible for reviewing the "scripts" or "knowledge bases" provided to the AI to ensure the information given to prospects is accurate.

4. Intellectual Property

- Agency IP: We retain all rights to our proprietary prompts, internal workflows, and custom AI architectures developed during the engagement.

- Client IP: Client retains all rights to their branding, customer data, and proprietary business information provided to the Agency.

5. Fees and Payment

- Service Fees: Payments are due as outlined in the Statement of Work (SOW).

- Late Payments: We reserve the right to pause AI caller hosting and ad management if accounts are more than 7 days past due.

6. Limitation of Liability

The Agency provides AI services "as-is." While we strive for 100% accuracy, AI can occasionally "hallucinate" or provide incorrect information.

- Agency is not liable for any damages resulting from AI-generated errors, accidental call volume spikes, or ad platform account suspensions.

- Client agrees to indemnify and hold Agency harmless from any legal claims arising from a breach of telemarketing laws (e.g., calling a lead without proper consent).

7. SMS program and use cases

- Clients can and/or will receive alerts, promotions and notifications to their provided phone number from the form (Either Step 4 or Appointment Booking).

- You must be 18 years of age or older to use this SMS service.

- To stop receiving messages, clients will reply STOP to any text message.

- Clients will reply HELP for assistance.

- Message and data rates may apply. Check with your carrier for details.

- Carriers are not liable for delayed or undelivered messages.

8. Termination

Either party may terminate the agreement with 7 days’ written notice. Upon termination, Agency will disable AI caller access and return/delete Client lead data upon request.

9. Governing Law

These terms shall be governed by the laws of Texas, United States and Australia.

10. Contact Information

If you ever need more information, contact the email below:
[email protected]